Designer, developer, and creative technologist from Mexico.
I blend years of visual design expertise with modern web development to build products that look great and drive measurable outcomes. My work spans branding, web design, 3D visualization, motion graphics, and interactive development across fintech, SaaS, biotech, industrial, and architectural markets. I am passionate about the intersection of craft and technology — from pixel-perfect UI to AI-augmented workflows.
I have applied global brand guidelines to develop digital experiences for companies such as Samsung, Bosch, Oracle, Lenovo, AMD, and Oster — ensuring consistency across international markets.
Key Achievements
- Built AI content pipelines at Pvragon that reduced asset production time by ~60% and authored playbooks adopted across product, marketing, and engineering teams.
- Secured CIDE as a major technology provider client, contributing over 30% of agency revenue at Proelium — and maintaining the relationship for 7+ years.
- Co-founded Austral Boreal Graphics, delivering specialized 3D videography for the Canadian mining and machinery industry with international clients.
- Built the first online cinema catalog in Torreon with daily-updated movie listings — pioneering local digital services at age 18.
- Designed and implemented digital assets adhering to HSBC global brand standards across web, ATMs, and internal portals — my first exposure to international brand governance.
- Directed creative and technical strategy as CTO at Vixus Interactive, leading 3D production pipelines for industrial and architectural visualization (2004-2011).
- Led Pvragon''s entire marketing web stack as primary creative + technical partner across product, marketing, and engineering — owning UX, IA, design systems, AI content pipelines, email lifecycle automation, and QA.
- At Ceemi Agency, led design across 15+ active clients simultaneously — WordPress, Shopify, branding, SEO, and AI tool integration — while maintaining on-time delivery.
- At Development Factor, conceptualized and built dozens of interactive Flash mini-games for marketing activations, driving measurable engagement for brand campaigns.
- Pioneered CIMACO''s early e-commerce presence — one of the first department stores in northern Mexico to sell online — designing product photography workflows and web sections.
- At Azteca Net, delivered large-scale web portals and produced commercial Flash animations for service-oriented businesses across Coahuila.
- Designed lifecycle email automations at Pvragon (welcome, onboarding, launches, re-engagement, upsell) with behavior-based triggers — unifying UX across Stripo, ActiveCampaign, and Mailchimp.
- Created brand identities from scratch for 30+ businesses across industries — logos, style guides, brand books, and collateral.
Experience
Aug 2025 - Nov 2025
Senior Creative Marketing Specialist
Pvragon · San Diego, CA (Remote)
Owned end-to-end marketing web surfaces: UX research, IA, wireframes, design systems. Built AI content pipelines for image/video generation. Designed lifecycle email UX with automation across Stripo, ActiveCampaign, and Mailchimp.
- Primary partner across product, marketing, and engineering — owned the front-of-marketing tool chain, templates, environments, and QA.
- Authored AI playbooks and trained the team on prompt engineering, style systems, and automated creative workflows.
- Produced performance-oriented advertising content for paid social, email, and in-product announcements.
- Established reusable component libraries and brand-consistent email templates.
FigmaAI PipelinesEmail UXDesign SystemsStripoActiveCampaignMailchimpQAAccessibilityPrompt Engineering
Nov 2021 - May 2023
UX/UI & Front-End Consultant
Freelance · Remote
Designed and developed WordPress and Shopify sites end-to-end. Handled server maintenance, web environment setup, SEO, and documentation for multiple concurrent clients.
- Built custom HTML/CSS/JS sites from scratch alongside CMS-based solutions using Divi and Elementor.
- Configured and optimized e-commerce stores including payment gateways and performance tuning.
- Created social media visuals and marketing collateral for client campaigns.
WordPressShopifyFigmaDiviElementorHTML/CSSJavaScriptSEOServer Admin
May 2023 - Apr 2024
Sr. Graphic & Web Designer + Front-End Dev
Ceemi Agency · Long Beach, CA
Led design across 15+ clients simultaneously. Built WordPress and Shopify sites from scratch. Managed SEO, hosting, and usability testing. Introduced AI tools into creative workflows.
- Created brand identities, logos, and social media visuals aligned with each client''s vision and goals.
- Designed print materials (brochures, business cards, merch) ensuring cross-media brand consistency.
- Developed wireframes and prototypes in Figma, incorporating client feedback iteratively.
- Conducted usability testing and made data-driven UX improvements across mobile and desktop.
WordPressShopifyFigmaDiviElementorSEOAI ToolsBrandingPrintSocial MediaUsability Testing
Aug 2014 - Nov 2021
Sr. Designer + UX/UI + Front-End
Proelium Consultoria Empresarial · Mexico
Led UX/UI for apps, web-apps, and websites. Developed branding strategies. Secured CIDE as major client (30%+ of agency revenue). Produced 3D renderings and motion graphics.
- Conceptualized, directed, and realized UX/UI for apps, web-apps, and websites — delivering user-focused, market-ready solutions.
- Created flow maps, mockups, prototypes, scripts, and storyboards for digital projects.
- Designed graphic masters for branding and marketing campaigns — setting the visual tone across all platforms.
- Built interactive mini Flash games to boost campaign engagement and interactivity.
- Managed photography sessions and performed advanced retouching for brand visuals.
FigmaAdobe XDUI/UXBranding3DMotionPHPFlashPhotoshopIllustratorAfter EffectsKeyShotPhotography
2013 - 2014
Creative & Art Director · UX/UI & Multimedia Sr. Designer
PIXERED Marketing Agency · Mexico City
Directed digital campaigns and led the agency''s multimedia area. Designed graphic masters, branding systems, and UX/UI for web and interactive projects. Produced motion graphics and mini Flash games.
Art DirectionUX/UIBrandingMotionFlashWireframingStoryboardingGraphic MastersPhotography
Mar 2010 - Dec 2013
Multimedia Director · Senior Designer
Development Factor · Mexico
Conceptualized websites, landing pages, e-blast campaigns, and interactive Flash games for marketing activations. Creative direction for digital campaigns.
- Created high-volume graphic content for e-blast campaigns — reminders, promotions, brochures, invitations, and interactive visuals.
- Developed numerous interactive mini Flash games for marketing activations, driving engagement and lead capture.
- Planned campaign strategies, timelines, and deliverables to ensure smooth project execution.
HTML/CSSFlashMotionCreative DirectionE-blastLanding PagesEventsCampaign Strategy
2004 - 2011
Lead 3D Artist · CTO · Creative Direction
Vixus Interactive · Mexico
Directed creative and technical strategy. Led 3D modeling, animation, and photorealistic rendering for industrial and architectural markets. Built interactive solutions for sales teams.
- Managed web design and programming projects, delivering interactive digital solutions end-to-end.
- Produced training videos using 3D animation to improve comprehension for technical audiences.
- Delivered presentations to secure new project contracts, contributing directly to sales and client acquisition.
3DS MaxV-RayRhino 3DZBrushInventorPhotoshopAfter EffectsPremierePHPHTML/CSSjQueryVFX
Nov 2006 - May 2009
Co-founder · Creative Director · Sr. 3D Designer
Austral Boreal Graphics · Canada/Mexico
Specialized in 3D-rendered videography for Canadian mining and machinery industry. Oversaw creative and artistic direction for industrial visualizations.
- Worked closely with sales teams, providing 3D videography to strengthen pitches and product showcases.
- Presented project proposals to win new contracts with international clients.
3DS MaxV-RayRhino 3DInventorIndustrial 3DVFXPost-ProductionSales Support
Jan 2003 - Apr 2004
Web Designer · Sr. Interactive Designer
HSBC Bank · Mexico
Designed and animated images for global branding implementation. Created Flash animations and optimized GIFs for web platforms and ATMs. International brand standards.
- Created layouts and mockups for web interfaces aligned with international brand guidelines.
- Developed Flash animations for internet platforms, enhancing user engagement.
- First exposure to managing global brand standards across digital assets.
FlashPhotoshopIllustratorHTML/CSSJavaScriptGlobal BrandingGIF Animation3DS Max
Mar 2001 - Jan 2003
Lead Designer · Photographer · Web Designer
CIMACO Retail Store · Torreon, Mexico
Designed and built early e-commerce sections. Created photographic processes and trained future designers. Produced 3D animations for events. Pioneer in northern Mexican e-commerce.
PhotoshopFlash3DS MaxAfter EffectsHTML/CSSPhotographyE-commerceTraining
Jun 2000 - Mar 2001
Graphic Designer · Main Web Designer
Azteca Net - Webtraders · Coahuila, Mexico
Designed web solutions and large-scale portals. Created commercial Flash animations. Built the first online cinema catalog in the city with daily movie listings.
FlashHTML/CSSPhotoshopFreehand3DS MaxBranding
Core Skills
Design & UX
FigmaAdobe XDSketchInVisionBalsamiqXmindUI/UX DesignWireframingPrototypingDesign SystemsUser ResearchIAUsability TestingMood BoardsA/B Testing
Front-End & Web
HTML5CSS3/SCSSStylusJavaScriptTypeScriptjQueryReactNext.jsAngularJSTailwind CSSBootstrapWebflowCarrdREST APIs
Back-End, CMS & Email
PHPLaravelTwigSmartyMySQLNode.jsWordPressDiviElementorShopifyLiquidStripoActiveCampaignMailchimpGoHighLevel
AI & Automation
OpenCodeClaude AIChatGPT ProKimiMidjourneyReplicateVeo 3KlingNano BananaElevenLabsAI PipelinesPrompt EngineeringMulti-Agent AIv0Builder.io
Adobe Suite & Creative
PhotoshopIllustratorInDesignAfter EffectsPremiereAuditionLightroomSketchbookDaVinci ResolveCanva
3D, Motion & Animation
3DS MaxV-RayRhino 3DZBrushSculptrisKeyShotSubstance PainterCLO 3DLumionBlenderBodymovin/LottieFlashVFX
Core & Wildcard Skills
UX/UI StrategyWeb DesignInteractive DesignBrandingE-commerceSEO/CROArt DirectionCreative DirectionDesign ThinkingMotion Graphics3D RenderingIllustrationStoryboardingConcept ArtPhotographyCopywritingDigital MarketingSocial MediaPrint DesignTechnical LeadershipTrainingAccessibilityGitDockerVercelProject ManagementCross-Functional
Education
Universidad Iberoamericana Torreon (IBERO)
Bachelor''s Degree in Industrial and Product Design
Universidad Tecnologica de Mexico (UNITEC)
Bachelor''s Degree in Graphic Design and Visual Communication
Ecole Nationale Superieure d''Architecture de Paris-La Villette
Diploma in 3D Synthetic Imaging — Paris, France
Languages
Spanish — Native
English — Full Professional
French — Professional Working
Certifications
- UX Foundations: Prototyping — LinkedIn
- UX Foundations: Information Architecture — LinkedIn
- UX Foundations: Logic & Content — LinkedIn
- UX Foundations: Making the Case for Usability Testing — LinkedIn
- Persuasive UX: Ethics of Persuasive Design — LinkedIn
- Persuasive UX: Influencing Behavior Patterns — LinkedIn
- Persuasive UX: The Power of Self-Image — LinkedIn
- UX Design Techniques: Creating Scenarios and Storyboards — LinkedIn
- UX Design Techniques: Overview — LinkedIn
- Illustrator for UX Design — LinkedIn
- Photoshop for UX Design — LinkedIn
- HTML5 para desarrolladores Flash — LinkedIn
- CSS avanzado: 12 trucos — LinkedIn
- Practical UX Weekly — LinkedIn
- UX y prototipado para web y dispositivos moviles — LinkedIn
- 3ds Max 2017 New Features — LinkedIn
- Sculpt Cloth in ZBrush — LinkedIn
- Fundamentals of Marketing — LinkedIn
- How to Develop a Communication Plan — LinkedIn
- Intercultural Communication — LinkedIn
- Emotional Intelligence — LinkedIn
- Effective Public Speaking — LinkedIn
- Getting Things Done — LinkedIn
- Personal Finance — Coursera
- Rigging in 3D Max — Gnomon Workshop
- V-Ray Render Time Optimization — Gnomon Workshop
- ZBrush Modeling — 3dTotal
- Rapid Product Sketching — Ibero Laguna
- Storyboarding, Animation & Video — Ibero Laguna
- Photography — Ibero Laguna
- Web Interface Programming — HSBC/Bital
- Macromedia Studio, Flash & Generator — Venturus
- 3D Digital Image Creation — Government of Paris, France (1998)
View full profile on LinkedIn — certifications, courses, recommendations, and more.